“Boring” kan vara oerhört trist!

Har du missat Seth Godin´s blogg kan jag varmt rekommendera dig att spana in den! Idag skriver Seth ett inlägg som jag bara älskar! Kanske för att jag instämmer i det faktum att “boring” kan vara oerhört trist…..

Seth´s Blog: on January 15, 2009:

“You’re boring

If the marketplace isn’t talking about you, there’s a reason.

If people aren’t discussing your products, your services, your cause, your movement or your career, there’s a reason.

The reason is that you’re boring. (I guess that’s what boring means, right?) And you’re probably boring on purpose. You have boring pricing because that’s safer. You have a boring location because to do otherwise would be nuts. You have boring products because that’s what the market wants. That boring staff? They’re perfectly well qualified…

You don’t get unboring for free. Remarkable costs time and money and effort, but most of all, remarkable costs a willingness to be wrong.

Remarkable is a choice.

Tack Seth för dagens visdomsord!


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