“Just because the stuff is available on a companies website doesn´t mean people will find it or use it…
…It needs to become available on plattforms and arenas that fit into peoples everyday life. Which means that we need to fragment our marketing much more and ailor it to fit into the participant/product context.” Citat: Helge Tennø
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Everyday digital life: http://tinyurl.com/yjz4zny by @judithw
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