Varför AD + Copy är förlegat

David Armano, Managing Director @ Edelman Digital Chicago, skrev i början av året en väldigt intressant bloggpost – 2013: The Year Everything Converged. I posten beskrev han hur arbetsgrupper bör utformas efter en social-digital värld.

Traditionellt:

Digitalt:

Social-Digitalt:

“The above model whether in house or agency side (or blended) is designed to merge the basics of good marketing (valuable content) with the more real time nature of social news-feeds (timely relevant bursts of communication supported with dialogue). Looking at teams from a media perspective—a core social-digital team that targets the converged media space must bring creative, community management and a newsroom-like sense of editorial savvy together.”

Läs hela David Armanos bloggpost här.

Bild Flickr cc by slimjim

Leave a Reply

Your email address will not be published.