Varumärkessfär i grönt, blått & rosa

Brian Solis publicerade just en spännande Infographic: “The Brandsphere”. 

Paid: Digital advertising, banners, adwords, overlays.
Owned: Created assets, custom content.
Earned: Brand-related conversations and user-generated content.
Promoted: in-stream or social paid promotions vehicles.
Shared: Open platforms or communities where customers co-create and collaborate with brands.

Läs bloggposten och ladda ner bilden i större format här.