Varumärkessfär i grönt, blått & rosa Brian Solis publicerade just en spännande Infographic: “The Brandsphere”. Paid: Digital advertising, banners, adwords, overlays. Owned: Created assets, custom content. Earned: Brand-related conversations and user-generated content. Promoted: in-stream or social paid promotions vehicles. Shared: Open platforms or communities where customers co-create and collaborate with brands. Läs bloggposten och ladda ner bilden i större format här.